# Turn Facebook clicks into Messenger sales

Answer ad, QR-code, m.me, and Page inquiries with live Shopify knowledge.

## Why Messenger + BuyScout®

Messenger gives Facebook shoppers a familiar, private place to ask the question behind a click. Pairing that thread with BuyScout® helps merchants resolve uncertainty while purchase intent is still fresh, without sending shoppers off to search the storefront on their own.

### Keep a familiar inbox ready

Give Facebook shoppers direct product and support guidance without another form or chat surface.

### Answer while campaign context is fresh

Use referral and campaign context so shoppers do not repeat what they just saw.

### Connect every placement to store data

Move shoppers from online or offline entry points into current product, availability, and support guidance.

## What BuyScout® does on Messenger

BuyScout® can connect conversations opened from ads, Page messages, m.me links, and QR codes to live Shopify knowledge while preserving any available referral context.

1. **Convert a Facebook ad inquiry**: Recognize the ad referral, answer the immediate question, and move the shopper toward the right product.
2. **Turn a product QR code into a Messenger conversation**: The QR code opens the right Page conversation through an m.me link, so the shopper only has to send the question.
3. **Re-engage a warm Page lead**: Re-engage an unfinished Messenger purchase with a contextual follow-up.

### Human handoff and unified inbox

BuyScout® sends the Messenger history, Page and entry point, available ad or m.me referral, products or orders discussed, and unresolved question to the unified inbox, then pauses while a teammate owns the conversation.

### How BuyScout® starts helping

1. **Connect the Facebook Page**: Connect your Facebook Page, then authorize BuyScout® to manage Messenger conversations.
2. **Reads your store automatically**: BuyScout® uses the Shopify products, store pages, policies, availability, cart, and order context already connected for website chat.
3. **Use your existing AI Store Agent settings**: BuyScout® applies the same store knowledge, AI behavior, handoff, and store-action settings used by website chat. No separate Messenger behavior setup is required.
4. **Optional testing**: Merchants can send a test Page message to confirm the connection and handoff path before sharing the channel with shoppers.

### Where Messenger has limits

- **Replies follow Meta's messaging permissions.** BuyScout® automates replies after the shopper starts a Messenger conversation and while Meta's standard 24-hour messaging window or another permitted messaging path applies.
- **Public-to-private replies are limited.** An eligible Page comment permits one private reply; the shopper must respond before BuyScout® can continue the conversation in Messenger.
- **Private actions require proof.** BuyScout® reveals private order or account information only after secure verification and asks for confirmation before an eligible consequential action.