# Increase average order value

Build more complete orders with relevant upgrades, add-ons, bundles, and complementary products.

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## BuyScout® AOV impact

- +19% Average order value lift among assisted orders
- 21% Shopper acceptance rate for relevant add-on recommendations
- +17% Increase in orders containing two or more products

Source: BuyScout® analysis of active client deployments

## How does an AI Store Agent increase average order value?

BuyScout® connects the shopper's choice and goals with product relationships in the live catalog to recommend a relevant upgrade, compatible companion, or useful bundle before checkout.

## The problem

Generic upsells miss the moment they become useful

Static carousels often recommend before the shopper's goal is clear. Post-purchase offers arrive after the shopper has already committed. Neither uses intent revealed in the live conversation.

That intent becomes actionable after the main product is chosen but before checkout: a missing component, compatible accessory, or meaningful upgrade.

BuyScout® uses that window to recommend only options that make the purchase more useful or complete.

7% → 21% Add-on acceptance: generic placement versus a relevant, conversation-timed suggestion

## How BuyScout® works

1

### Waits for the main choice

BuyScout® recognizes when the main choice is clear and introduces the next useful option at the right moment.

2

### Finds the right companion

BuyScout® maps bundles, upgrades, add-ons, and complementary products across the live catalog.

3

### Explains why it fits

BuyScout® connects the suggestion to the shopper's goal, explains the tradeoff, and keeps the budget in view.

## See BuyScout® recommend the right upgrade and add-on

**RidgeLine 50 Tent**  
$189  
Shopper:  
Can two adults fit in RidgeLine 50?  
  
**BuyScout®:** Comparing the tent dimensions  
**BuyScout®:**  
The RidgeLine 50 listing gives a 50-inch width but does not confirm that it is designed for two adults. RidgeLine 70 is documented for two adults and provides more room.

**RidgeLine 70 Tent**  
$249 Add to cart  
Shopper:  
Footprint included?  
  
**BuyScout®:** Checking included and matching accessories  
**BuyScout®:**  
No—TrailGuard 70 Footprint is the matching add-on and is in stock.

**TrailGuard 70 Footprint**  
$49 Add to cart

**Outcome** The shopper sees a relevant upgrade and matching footprint that would raise the product subtotal from $189 to $298 if selected.

## How BuyScout® starts helping

1. 1

### Connect  
Install BuyScout®, connect Shopify, and activate the AI Store Agent. Core skills start working automatically.

2. 2

### Reads your store automatically  
BuyScout® automatically reads product and store pages and uses live catalog, cart, and product relationship data. Merchants can add store-specific merchandising context in BuyScout® Dashboard.

3. 3

### Optional customization  
Optionally tune proactive recommendations, frequency, and messaging in BuyScout® Dashboard.

4. 4

### Optional testing  
Merchants can test upgrades and add-ons and optionally refine the relevant store page or BuyScout® Dashboard guidance.

## Before and after BuyScout®

| Shopper moment | Before BuyScout® | With BuyScout® |
| --- | --- | --- |
| Main choice is unclear | Upsell interrupts discovery | Settles the main choice first |
| Required companion is missing | Shopper overlooks it | Explains what is needed and why |
| An upgrade may help | Pricier option lacks context | Explains the tradeoff |
| A useful companion completes the order | Add-on is hard to discover | Surfaces it at the right moment |

## When this does not apply

- **Product relationships are undocumented.** BuyScout® reads public compatibility and included-item details from the relevant product page. Merchants can optionally add store-specific relationship guidance in BuyScout® Dashboard.
- **Catalog data is unreliable.** BuyScout® depends on accurate inventory and variant information and leaves uncertain options out of its suggestions.
- **The cart is already complete.** Extra recommendations would add no useful value.
- **The add-on weakens the order.** Products that reduce margin or increase service and return costs are not useful add-ons.

## Frequently asked questions

**What does average order value mean, and how does BuyScout® increase it?**  
BuyScout® increases average order value—the revenue earned per order—by recommending a relevant upgrade, add-on, or bundle after the main product choice is clear.

**When does BuyScout® suggest an upgrade or add-on?**  
BuyScout® waits until the shopper's main need and purchase intent are clear, then introduces the next useful option before checkout.

**How does BuyScout® explain the value of an upgrade?**  
BuyScout® connects the upgrade to the shopper's stated goal, highlights the meaningful difference, and makes the tradeoff easy to understand.

**How is BuyScout® different from a recommendation widget?**  
BuyScout® uses the live conversation, product choice, and cart context to explain a relevant suggestion rather than relying only on a static product list.

**How does BuyScout® know which products belong together?**  
BuyScout® reads variants, included items, compatibility details, and catalog relationships before recommending a companion that fits the shopper's selection.

**Can BuyScout® keep recommendations within a shopper's budget?**  
BuyScout® uses the shopper's stated budget, preferences, and cart context to compare relevant options and explain the tradeoffs.