# Reduce cart abandonment

Remove checkout hesitation while the shopper and cart are still active.

## BuyScout® cart recovery

- **21%** Relative lift in active-cart recovery
- **17%** Engagement rate from proactive cart help
- **14%** Checkout completion rate after BuyScout® conversations

Source: BuyScout® analysis of active client deployments

## How does an AI Store Agent reduce cart abandonment?

BuyScout® identifies what is blocking checkout, answers with store and cart context, and guides the shopper to the product, delivery option, cart update, or eligible offer that keeps the purchase moving.

## The problem

A stalled cart is still a live buying decision

While the cart remains open, BuyScout® can use its products, variants, destination, total, and the shopper's latest question to identify what is blocking checkout.

- "Can it arrive Friday?"
- "Does this fit X200?"
- "Can I switch variants?"
- "Why is shipping $18?"

Generic recovery emails preserve product links, but not the unresolved question that stopped checkout.

BuyScout® automatically reads store content and combines it with live cart data to resolve the blocker, then presents a relevant Shopify offer when price remains the issue.

**71%** Shopping carts abandoned  
**8%** Abandoned carts recovered by email

## How BuyScout® works

1. ### Engages during the session
   BuyScout® starts a short, timely conversation while the cart and purchase intent are active.

2. ### Resolves the blocker
   BuyScout® combines product, delivery, and policy content from the storefront with live cart context to present the best next step.

3. ### Continues the recovery
   BuyScout® continues the conversation over connected messaging channels and brings shoppers back to checkout.

## See BuyScout® clear what stalls a cart

**EmberPress Coffee Brewer**  
$107

**Shopper:**  
Can EmberPress arrive by Friday?  
  
**BuyScout®:**  
Checking delivery timing to 78701

**BuyScout®:**  
To 78701, delivery is estimated for Thursday.

**Shopper:**  
Great—can I keep it under $100?  
  
**BuyScout®:**  
Checking eligible cart discounts

**BuyScout®:**  
Your cart qualifies for 10% off, which would bring the total to $96.30.

**Outcome**  
BuyScout® shares the current delivery estimate and surfaces an eligible offer that would bring the cart under $100.

## How BuyScout® starts helping

1. ### Connect
   Install BuyScout®, connect Shopify, and activate the AI Store Agent. Core skills start working automatically.

2. ### Reads your store automatically
   BuyScout® automatically reads product and store pages. Merchants can add store-specific context in BuyScout® Dashboard.

3. ### Optional customization
   Optionally tailor engagement, offers, and tone in BuyScout® Dashboard.

4. ### Optional testing
   Merchants can test common cart blockers and store offers and optionally refine the relevant store page or BuyScout® Dashboard guidance.

## Before and after BuyScout®

| Shopper moment                   | Before BuyScout®                               | With BuyScout®                               |
|----------------------------------|------------------------------------------------|----------------------------------------------|
| Active cart pauses               | No help or a generic popup                     | Gets help while purchase intent is active   |
| Product or policy question       | Shopper searches or leaves                      | Gets an answer during the session           |
| Price blocks checkout            | Generic code shown to everyone                 | Relevant offer appears at the moment it can help |
| Shopper leaves interested         | Cart is left behind                            | Continues the conversation and returns to checkout |

## When this does not apply

- **Checkout cannot complete.** BuyScout® can guide the shopper but cannot repair payment, inventory, or storefront errors.
- **Store data is unreliable.** BuyScout® identifies incomplete product specifications and conflicting policies instead of filling the gaps.
- **The price blocker has no eligible offer.** BuyScout® can present only Shopify offers already available to that shopper.
- **Follow-up is restricted.** Consent, channel rules, and opt-outs govern post-session messages.

## Frequently asked questions

**Which causes of cart abandonment can BuyScout® address?**  
BuyScout® can address unresolved questions about fit, compatibility, delivery timing, shipping cost, policies, variants, and price while the purchase is still active.

**How is BuyScout® different from an exit-intent popup?**  
BuyScout® engages earlier and responds to the shopper's specific cart context instead of showing a generic message at the moment of exit.

**How does BuyScout® use Shopify offers?**  
BuyScout® recognizes eligible Shopify offers and presents the relevant one when price is the remaining blocker.

**How does BuyScout® know when a cart needs help?**  
BuyScout® reads live cart activity and purchase context, then opens a short conversation when a shopper appears stuck.

**How does BuyScout® personalize cart-recovery conversations?**  
BuyScout® uses store, browsing, and cart context to address the shopper's specific blocker without relying on a fixed flow.

**Can BuyScout® help after the shopper leaves?**  
BuyScout® can continue the conversation through SMS and social messaging apps after the shopper leaves, then guide the shopper back to checkout.