Support shoppers in any language with BuyScout® AI Store Agent

BuyScout® automatically recognizes and replies in the language each shopper uses, and follows language changes without manual configuration.

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GDPR & AI Act compliant

Can BuyScout® support every shopper language automatically?

BuyScout® automatically responds in any language the shopper uses and follows language changes during the conversation. No supported-language list or localized source setup is required.

When shoppers need another language

BuyScout® follows the shopper's language automatically while preserving the underlying store context.

1. A shopper changes the conversation language
   A shopper starts or asks to continue in another language. BuyScout® switches automatically while preserving the product, policy, order, and conversation context.

2. A question includes mixed-language terms
   BuyScout® preserves exact product names and technical terms inside mixed-language messages, asking for clarification rather than translating them into different items.

3. A regional term or locale is ambiguous
   A shopper uses a regional term with more than one possible meaning. BuyScout® asks which product or meaning applies instead of guessing.

How multilingual support works

BuyScout® recognizes the shopper's language, preserves store facts, and follows language changes automatically.

1. Recognize the language automatically
   BuyScout® recognizes the language the shopper uses and replies in that language without the need to configure a language list.

2. Preserve store facts across languages
   The AI Store Agent keeps product names, policy terms, and order details consistent while explaining them in the shopper's language.

3. Follow language changes
   BuyScout® continues the conversation when the shopper changes languages, clarifies ambiguous terms, and notifies store support only for edge cases it cannot fulfill.

Switching languages during a conversation

BuyScout®:

Hi! What can I help you find today?

Shopper:

Busco una chaqueta impermeable para hacer senderismo.

BuyScout®:

Claro. ¿La necesitas para lluvia ligera o para tormentas fuertes?

Shopper:

Para tormentas fuertes, pero que sea ligera.

BuyScout®:

Perfecto. Buscaré opciones ligeras con protección para lluvia intensa.

Outcome: BuyScout® recognizes Spanish as soon as the shopper uses it and switches languages immediately while keeping the conversation moving.

What BuyScout® uses automatically

No language configuration is required. BuyScout® combines the shopper's language with the store context already available to it.

1. The shopper's language
   BuyScout® automatically recognizes the language used in each message and follows explicit requests to switch languages at any point.

2. Store and product context
   BuyScout® uses Shopify data, website pages, policies, product information, order context, and optional BuyScout® Dashboard guidance in the shopper's language.

3. Optional merchant terminology
   Merchants can publish preferred localized wording on store pages or add optional terminology guidance in BuyScout® Dashboard.

How Multilingual Support works automatically

No language list, localized catalog, or manual activation is required.

1. Detect the shopper's language
   BuyScout® recognizes the language used in the shopper's message automatically.

2. Respond in the same language
   BuyScout® explains relevant store, product, policy, and order context in the shopper's language while preserving exact product names and important facts.

3. Follow language changes
   BuyScout® continues the same conversation and retains established context when the shopper switches languages.

4. Optionally add preferred terminology
   Merchants can add regional wording, brand terms, or sensitive-language guidance and tailor responses in BuyScout® Dashboard, then test important store-specific cases.

Language boundaries and handoff

Automatic fluency still depends on accurate underlying store facts.

• Translation cannot fix missing facts
  BuyScout® can explain available information in the shopper's language, but missing, stale, or conflicting store information can still limit the answer.
• No language setup is required
  BuyScout® works automatically in any language the shopper uses. If an edge case still cannot be fulfilled safely, BuyScout® notifies store support.
• High-stakes content needs review
  BuyScout® can translate merchant-approved product and policy information while keeping its original scope. When a regulated or safety-sensitive request needs specialist judgment, BuyScout® follows the documented route or notifies store support.

Frequently asked questions

Which languages can BuyScout® use?
BuyScout® automatically responds in any language the shopper uses. No supported-language configuration is required.

How does BuyScout® keep brand voice consistent across languages?
BuyScout® follows the store's existing content automatically. Merchants can optionally add preferred terminology or tone guidance in BuyScout® Dashboard.

Does changing language also change prices, sizes, or dates?
Changing language does not automatically convert currency, measurements, or policy dates. BuyScout® preserves sourced values unless current store information provides a regional equivalent.

Can BuyScout® explain store policies in the shopper's preferred language?
BuyScout® can explain store policies in the shopper's language while preserving deadlines, eligibility, exclusions, fees, and other important terms.

Can a shopper switch languages during a conversation?
BuyScout® automatically continues the same conversation in the new language while preserving the product, policy, order, and conversation context already established.

What happens when two localized sources disagree?
BuyScout® does not choose the most convenient version. BuyScout® explains the conflict and notifies store support only when the request cannot be fulfilled safely from current information.