# Support shoppers in any language with BuyScout® AI Store Agent

BuyScout® automatically recognizes and replies in the language each shopper uses, and follows language changes without manual configuration.

[Get from Shopify — it's free](https://apps.shopify.com/buyscout) [Book a demo](/content/demo/index.html)

Install BuyScout® and test the skill with your own store data.

GDPR & AI Act compliant

## Can BuyScout® support every shopper language automatically?

BuyScout® automatically responds in any language the shopper uses and follows language changes during the conversation. No supported-language list or localized source setup is required.

## When shoppers need another language

BuyScout® follows the shopper's language automatically while preserving the underlying store context.

1. **A shopper changes the conversation language**  
   A shopper starts or asks to continue in another language. BuyScout® switches automatically while preserving the product, policy, order, and conversation context.

2. **A question includes mixed-language terms**  
   BuyScout® preserves exact product names and technical terms inside mixed-language messages, asking for clarification rather than translating them into different items.

3. **A regional term or locale is ambiguous**  
   A shopper uses a regional term with more than one possible meaning. BuyScout® asks which product or meaning applies instead of guessing.

## How multilingual support works

BuyScout® recognizes the shopper's language, preserves store facts, and follows language changes automatically.

1. **Recognize the language automatically**  
   BuyScout® recognizes the language the shopper uses and replies in that language without the need to configure a language list.

2. **Preserve store facts across languages**  
   The AI Store Agent keeps product names, policy terms, and order details consistent while explaining them in the shopper's language.

3. **Follow language changes**  
   BuyScout® continues the conversation when the shopper changes languages, clarifies ambiguous terms, and notifies store support only for edge cases it cannot fulfill.

## Switching languages during a conversation

BuyScout®:

Hi! What can I help you find today?

Shopper:

Busco una chaqueta impermeable para hacer senderismo.

BuyScout®:

Claro. ¿La necesitas para lluvia ligera o para tormentas fuertes?

Shopper:

Para tormentas fuertes, pero que sea ligera.

BuyScout®:

Perfecto. Buscaré opciones ligeras con protección para lluvia intensa.

Outcome: BuyScout® recognizes Spanish as soon as the shopper uses it and switches languages immediately while keeping the conversation moving.

## What BuyScout® uses automatically

No language configuration is required. BuyScout® combines the shopper's language with the store context already available to it.

1. **The shopper's language**  
   BuyScout® automatically recognizes the language used in each message and follows explicit requests to switch languages at any point.

2. **Store and product context**  
   BuyScout® uses Shopify data, website pages, policies, product information, order context, and optional BuyScout® Dashboard guidance in the shopper's language.

3. **Optional merchant terminology**  
   Merchants can publish preferred localized wording on store pages or add optional terminology guidance in BuyScout® Dashboard.

## How Multilingual Support works automatically

No language list, localized catalog, or manual activation is required.

1. **Detect the shopper's language**  
   BuyScout® recognizes the language used in the shopper's message automatically.

2. **Respond in the same language**  
   BuyScout® explains relevant store, product, policy, and order context in the shopper's language while preserving exact product names and important facts.

3. **Follow language changes**  
   BuyScout® continues the same conversation and retains established context when the shopper switches languages.

4. **Optionally add preferred terminology**  
   Merchants can add regional wording, brand terms, or sensitive-language guidance and tailor responses in BuyScout® Dashboard, then test important store-specific cases.

## Language boundaries and handoff

Automatic fluency still depends on accurate underlying store facts.

- **Translation cannot fix missing facts**  
   BuyScout® can explain available information in the shopper's language, but missing, stale, or conflicting store information can still limit the answer.
- **No language setup is required**  
   BuyScout® works automatically in any language the shopper uses. If an edge case still cannot be fulfilled safely, BuyScout® notifies store support.
- **High-stakes content needs review**  
   BuyScout® can translate merchant-approved product and policy information while keeping its original scope. When a regulated or safety-sensitive request needs specialist judgment, BuyScout® follows the documented route or notifies store support.

## Frequently asked questions

**Which languages can BuyScout® use?**  
BuyScout® automatically responds in any language the shopper uses. No supported-language configuration is required.

**How does BuyScout® keep brand voice consistent across languages?**  
BuyScout® follows the store's existing content automatically. Merchants can optionally add preferred terminology or tone guidance in BuyScout® Dashboard.

**Does changing language also change prices, sizes, or dates?**  
Changing language does not automatically convert currency, measurements, or policy dates. BuyScout® preserves sourced values unless current store information provides a regional equivalent.

**Can BuyScout® explain store policies in the shopper's preferred language?**  
BuyScout® can explain store policies in the shopper's language while preserving deadlines, eligibility, exclusions, fees, and other important terms.

**Can a shopper switch languages during a conversation?**  
BuyScout® automatically continues the same conversation in the new language while preserving the product, policy, order, and conversation context already established.

**What happens when two localized sources disagree?**  
BuyScout® does not choose the most convenient version. BuyScout® explains the conflict and notifies store support only when the request cannot be fulfilled safely from current information.