# Smart Cross-sell with BuyScout® AI Store Agent

Show shoppers related catalog items that fit the product, use case, and stated constraints.

GDPR & AI Act compliant

5.0 on  4.8 on  5.0 on

## How is cross-sell different from a generic product carousel?

BuyScout® AI Store Agent uses the selected product, available cart context, and stated goal to explain a related item. It distinguishes a complement from an alternative.

## Where related products add useful context

Smart Cross-sell clarifies the decision without distracting the shopper with unrelated inventory.

1. ### A product needs a compatible companion

The shopper needs a documented accessory, consumable, care product, or protective item that works with the core item.

2. ### The shopper asks for a related alternative

The selected item misses a stated preference, so BuyScout® can explain a relevant alternative from the current catalog.

3. ### The shopper wants a coordinated look

For an optional collection or style pairing, BuyScout® can suggest a coordinated product while making clear it is not required for compatibility.

## How BuyScout® keeps the suggestion connected

The current product and stated need anchor each related suggestion.

1. ### Identify the relationship

BuyScout® determines whether the shopper needs a complement, replacement, alternative, or nothing beyond the current choice.

2. ### Check catalog evidence

The AI Store Agent checks documented fit, compatibility, intended use, variant, availability, and price information available to it.

3. ### Name the reason

The response explains why the item belongs in the conversation and makes clear whether it replaces or accompanies the original product.

## A compatible companion appears after a cart addition

BuyScout®: Completing your monitor setup? The SignalCore HDMI 2.0 Cable supports the documented 4K-at-60-Hz connection for the dock in your cart.

SignalCore HDMI 2.0 Cable

$18 Add to cart

- Add the cable
- Check compatibility
- Not now

Outcome The shopper sees a compatible cable tied to the dock already in the cart, rather than a generic add-on.

## Catalog inputs for better cross-sells

BuyScout® can use product relationships already described in Shopify and across the website. Merchants can add store-specific relationship context in BuyScout® Dashboard.

1. ### Compatibility and pairing data

BuyScout® reads compatibility and pairing information from relevant Shopify product detail pages and other store pages. Merchants can optionally add product relationships in BuyScout® Dashboard.

2. ### Current item and variant facts

BuyScout® uses current Shopify variants, included components, inventory, price, and market availability for both items when evaluating a match.

3. ### Relationship labels

BuyScout® uses relationships described in Shopify or across the website. Merchants can label accessories, refills, care items, alternatives, or coordinated products in BuyScout® Dashboard.

## How Smart Cross-sell works and can be tuned

BuyScout® can suggest relevant companion products automatically. Dashboard controls are optional ways to tune proactive delivery.

1. ### Identify the relationship automatically

BuyScout® uses the current product, cart, shopper goal, price, availability, and compatibility information to decide whether a companion or alternative is relevant.

2. ### Use relationships from across the store

BuyScout® reads Shopify product data and relevant website pages automatically. Merchants can add pairing, compatibility, exclusion, or relationship guidance in BuyScout® Dashboard.

3. ### Optionally tune proactive cross-sells

Merchants can tune proactive cross-sells in BuyScout® Dashboard. Conversational cross-sells work without this configuration.

4. ### Optional testing

Merchants can test valid pairs, incompatible variants, unavailable items, duplicates already in the cart, declined suggestions, and no-suggestion cases.

## Cross-sell boundaries

A related item remains subordinate to the current decision and merchant-owned facts.

- **Alternative is not add-on** BuyScout® clearly labels a suggestion that replaces the selected product instead of presenting both as necessary.
- **Similarity is not compatibility** A similar title, image, or category does not prove that products fit, connect, or can be used safely together.
- **No forced extra item** When the current choice already satisfies the request, BuyScout® leaves the cart as it is instead of inventing a reason to add another product.

## Frequently asked questions

Can BuyScout® suggest products related to the cart?

BuyScout® uses available cart context, current Shopify variant and availability data, and documented product relationships to keep suggestions relevant. Merchants can optionally add store-specific compatibility guidance in BuyScout® Dashboard.

Can Smart Cross-sell help before a shopper adds anything to the cart?

BuyScout® can use the current product and the shopper's stated need to suggest a relevant companion or coordinated item without requiring cart context.

Can BuyScout® suggest an out-of-stock related item?

BuyScout® checks current product, variant, inventory, and market information before presenting a related item as purchasable.

Will BuyScout® distinguish an alternative from an accessory?

BuyScout® can distinguish an alternative from an accessory when that relationship is documented in Shopify or on the website. Merchants can add supplementary relationship labels in BuyScout® Dashboard.

Will BuyScout® suggest an item that is already in the cart?

BuyScout® automatically uses available cart context to avoid suggesting an item already selected. Merchants can still test representative carts to confirm the desired shopper experience.

Can Smart Cross-sell respect a stated budget?

BuyScout® uses the shopper's stated budget when evaluating a related item. BuyScout® treats browsing behavior as context rather than a precise budget and leaves a sufficient current choice unchanged.
